{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY DEFICIENCY

While many high-end brands drive exposure through social networks marketing, celeb collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products have not changed a lot in years; it does not have TikTok, and doesn't give celebs free bags.|Hermès' succ